Catarina Pires
CPO BNP Paribas Personal Finance
CATARINA PIRES as TRIBE LEADER at BNP PERSONAL FINANCE is leading multidisciplinary teams that are focused on delivering the best onboarding experience to customers, by transforming, simplifying and optimizing their journeys. The customer-centric mindset requires the involvement of several parts, among teams and stakeholders during the whole process to achieve successful results.
With a partnership-driven approach, it inspires its teams to innovate, collaborate and deliver sustainable value that will cause positive impact. Keeping up to date with digital trends, such as Customer Engagement and Digital Accessibility, are a must to promote a test-and-learning approach, and keep active learning culture, among the teams.
Its leadership is moved by the idea that best solutions are born from the combination of right people, a purpose and future vision. Catarina truly believes that extraordinary things can be created with these 3 ingredients!
2026 AGENDA Sessions
If Every Fintech Looks the Same, What Still Counts as Product Innovation?
When product features become easier to copy and customer expectations rise fast, real differentiation becomes harder to see and harder to sustain. This session explores what still makes a fintech product matter when novelty alone is no longer enough.
Wednesday 07 October 14:10 - 14:50 Track 3: Commerce & Fintech
Innovation
